Recent Posts by Theo Gibson

MediaCentral | Newsroom Management

Be the first with breaking news Get the newsroom efficiency and management you need to accelerate reach, ratings, and revenue. As the next evolution of iNEWS—the industry’s preeminent newsroom system—MediaCentral | Newsroom Management is a fully customizable workflow module for MediaCentral, serving as the dynamic nerve centre of story creation, management, and distribution. From newsgathering…
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MediaCentral | Command

Take control of news playout MediaCentral | Command (formerly iNews | Command) reliably manages news playout by controlling a wide variety of video and graphics devices, while dynamically linking to newscast rundowns. You can easily integrate MediaCentral | Command with MediaCentral | Newsroom Management or any MOS-supporting interactive news management system, as well as in a hybrid cloud environment.…
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Maestro | Channel in a Box

Robust channel in a box solution Maestro | Channel in a Box (formerly Blend) is a high-performance, cost-effective, file-based solution that addresses today's broadcast workflow challenges. It consists of two independent modules—a video server and a graphics engine. The file-based video server plays back clips while producing a constant SDI output. The graphics engine plays…
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iNEWS

iNEWS Accelerate reach, revenue and ratings Get the newsroom efficiency and management you need to be the first to deliver breaking news. Avid iNEWS is a core element of the complete Avid story-centric workflow, serving as the dynamic nerve center of content creation and distribution. From planning and resourcing, to on-air delivery, this integrated new…
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MediaCentral | Production Management

Do in minutes what once took hours Today’s audiences want more content on more platforms. To help you meet that demand, MediaCentral | Production Management greatly simplifies and accelerates your entire media production workflow, without compromising creativity or quality. This fully customizable MediaCentral workflow module enables broadcast, sports, and post-production teams to manage the content…
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MediaCentral | Editorial Management

Creative collaboration made simple Add powerful, simple-to-deploy asset management capabilities to your file-based editing workflow. MediaCentral | Editorial Management is the foundational component of the larger MediaCentral for Post solution, designed specifically for the needs of smaller post-production and broadcast teams working with Avid NEXIS. This workflow module for MediaCentral delivers enhanced collaborative capabilities, enabling…
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MediaCentral | Graphics Management

Seamlessly integrate graphics across your entire workflow Bring powerful graphics management and access directly into your news or sports production workflow for faster content turnaround. MediaCentral | Graphics Management is a workflow module that delivers reliable asset management and seamless workflow integration across MediaCentral and the Maestro graphics production environment, providing easier access to production…
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MediaCentral | UX

*Please note that while MediaCentral | UX will continue to be marketed, for the time being, it will be replaced in the coming months by MediaCentral | Cloud UX—a new user-friendly graphical interface that makes it easy to access and work on projects and media from anywhere, using any device. Please check out the link…
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MediaCentral

The industry’s most comprehensive platform for media workflow Whether you’re a team of two, an organization of hundreds, or anything in between, MediaCentral accelerates your workflow, scaling from the simplest to the most sophisticated solutions for post-production, news, sports, and asset management. Its groundbreaking modular design delivers a full suite of apps, services, and connectors,…
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Maestro | AR

Produce captivating 3D virtual objects Easily produce captivating 3D virtual objects that look like part of the actual environment. Maestro | AR (formerly RealSet) offers a suite of augmented reality tools that enable you to add visual interest to news, game shows, financial programs, election coverage, sports events, and other productions—both indoors and out. 3D…
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