The necessity to meet increased competition and exploding demand for more content delivered in different versions to more platforms—without compromising creativity or quality—requires a better approach to media production.
Interplay | Production manages and coordinates content creation, automates workflow, and empowers you and other contributors across your production and editorial ecosystem to collaborate effectively so that projects can easily move in parallel and be completed faster. Tasks such as media movement, transcoding, and proxy generation are orchestrated in the background while producers, editors, assistants, and reviewers around the world can find, arrange, edit, review and annotate media—without wasting time looking for the right clip.
Increase production capacity
From a single facility or in locations across the world, you and other contributors can work on multiple projects, or the same project, at the same time. With intelligence applied to every asset, media becomes easier to locate, use, and repurpose, and teams can stay focused on creating content rather than managing it.
With capacity to do more, organizations can develop new programming and explore new markets. Media Composer | Cloud (formerly Interplay Sphere) workgroup-connected remote editing opens completely new production and content possibilities, and Media | Distribute (formerly Interplay Pulse) enables you to directly publish to any platform for faster and more effective audience reach.
Interplay | Production takes content creation to a whole new level of speed, efficiency, and creativity. Work goes faster, costs go down, and creativity flows when access to media is instant, remote sites are interconnected, and contributors have the tools they need, when they need them.
Integrate with existing systems and extend workflows
A vibrant partner ecosystem and powerful APIs mean that the solution you need is close at hand. Interplay | Production workflows tightly integrate with Media Composer | Software, ISIS storage, and video infrastructure.
With over 1,700 deployments, Interplay | Production is relied on daily by the most demanding, deadline-driven broadcast and media production organizations in the world. Partnership with Avid means ready access to industry best practices and the most knowledgeable services and support professionals in the industry.
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