This year's Avid Connect and NAB events—held last weekend and week—were a great success! It was filled with ground-breaking announcements and exciting product and solutions news. From the “big reveal” announcement by Avid of its partnership with Microsoft, to reaching over 115.6 million social media impressions (and counting!) for both events to-date, it’s clear that the company is accelerating to new heights as a leader in the media industry.
A summary of major announcements include:
- Avid and Microsoft Azure Partnership
Avid has chosen Microsoft Azure as its preferred cloud hosting platform, and will develop and launch a range of Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) offerings powered by the Avid MediaCentral® Platform, the industry’s most open, tightly integrated and efficient platform designed for media. Be sure to read how this exciting partnership with Microsoft takes Avid Everywhere to the next level!
- Avid Media Composer First
Avid announced the upcoming availability of Avid Media Composer® | First, a free version of our industry-standard video editing system.
- First Look at Avid Artist | DNxIQ
Avid Artist | DNxIQ is a powerful video interface that gives you the extensive media support, format flexibility and speed you need to deliver great content with confidence—to the delight of your team and your audience.
- Avid NEXIS — Lightning-fast Performance with Better Pro Tools Collaboration
Avid is committed to improving collaboration across the broadest of media workflows, and the same software update also introduces multi-seat support for Pro Tools. Audio and video creatives can now share projects with ease, and complete them faster as a result.
- Avid Graphics & Sports:
- Cloud Transition Patterns for Media Enterprises with VP Architecture Shailendra Mathur
Avid’s Vice President of Architecture, Shailendra Mathur details the current media production infrastructure, and how Avid's new partnership with Microsoft perfectly positions Avid to capitalize on cloud-based deployment.
To get a full recap of all the happenings from this past weekend, be sure to review the Avid At NAB section of Avid Blogs.