Do in minutes what once took hours
Today’s audiences want more content on more platforms. To help you meet that demand, MediaCentral | Production Management greatly simplifies and accelerates your entire media production workflow, without compromising creativity or quality. This fully customizable MediaCentral workflow module enables broadcast, sports, and post-production teams to manage the content creation process, automate workflows, and empower collaboration—all from a simple web or mobile app interface—so projects move easily in parallel and work gets done faster.
Increase production capacity
Whether you have a single facility or multiple locations worldwide, MediaCentral | Production Management enables contributors around the world to work on projects simultaneously using a simple web interface. Easily check in and out of projects, and centralize media management. With intelligence applied to every asset, media becomes easier to locate, use, and repurpose. And teams can stay focused on creating content rather than managing it.
Expand into new opportunities
MediaCentral | Production Management gives your organization the capacity to do more, from developing new programming, to extending your reach into new markets and platforms. Used in conjunction with Media Composer | Cloud Remote, it enables fully remote Media Composerediting, opening new possibilities for workgroups. And when paired with the MediaCentral | Publish app and the MediaCentral | Distribute multiplatform distribution service, you can publish content to audiences across multiple platforms and devices faster and more effectively.
Turn around content lightning fast, with near-instant playout
Take content creation and playout to a whole new level of speed, efficiency, and creativity. The new high-speed Avid FastServe video servers make media instantly accessible to production teams around the world. They enable you to log content live as it happens, and facilitate ingest, playout, or replay in near real time—even at 4K and 8K resolutions and beyond. Live broadcast and sports workflows have never been this fast.
Scale production to your workflow
From small post-production teams to large media enterprises with hundreds of connected users, MediaCentral | Production Management can be scaled for any workflow. Accessible through the newly redesigned MediaCentral | Cloud UX graphical web and mobile app interfaces, it integrates seamlessly with Media Composer, Avid NEXIS, and a wide range of third-party solutions to connect and streamline your production workflow.